Tackling Food Waste with I’m ok

In a world where one-third of the food produced is wasted, Orkla addressed this urgent issue through a contest. I developed a strategic concept, identity, and innovative packaging solution combating granola waste at homes.

From Waste to Wow

Through observations, shelf studies, and in-depth analysis, I gained valuable insights into the existing packaging and brand, highlighting the need for a rebrand.

Inspired by the high waste of granola at home, I embarked on a mission to prevent and reduce this issue.

After ideation and concept development, I created a brand identity that captured the essence of the product and resonated with its target audience.

Incorporating expiration dates into the branding optimized human cognitive processes by enhancing perception. Listening to "Time after Time" for inspiration, I sketched two potential brand and packaging concepts, considering color, logotype, typography, graphics, and messaging.

Using 3D rendering and visualization, I refined these ideas to ensure both practicality and aesthetic appeal.

Through rigorous testing with kids and other individuals, I selected the winning design: playful and practical portion packs with an innovative foot/lid design that ensures freshness, convenience, and reduces food waste while engaging the target audience.
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One Portion at a Time: Playful & Practical

The innovative packaging features a foot that doubles as a lid, ensuring freshness and convenience.

By targeting consumers directly, the brand recognized the power of individual choices in combating this pressing issue. Through its innovative approach, 'I'm ok' encourages mindfulness in consumption habits and promotes informed choices to reduce waste.

Monomaterial refill bags with removable paper labels enhance sustainability and organization, serving as reminders to prevent forgotten pantry items. This solution not only reduces waste but also creates an enjoyable and responsible eating experience for kids, teens, and mindful consumers.

Playful typography, warm unisex colors, and engaging illustrations create an interactive aesthetic that enriches the overall experience.

Inspiring Change

"I'm ok" entered the Recreate Packaging design contest in 2023, initiated by Stora Enso in collaboration with Orkla Group, and was featured by the World Brand Design Society on their website.

Through my efforts, I’ve set a new standard for the industry, inspiring others to adopt similar approaches. The reduction in household granola waste, along with increased consumer engagement and loyalty, underscores the potential success of the "I'm ok" brand and packaging solution.

Looking to launch a sustainable brand and packaging?