From Lemons to Quince

I partnered with OmiOpi, a Swedish beverage company, to create a product identity that positioned them as pioneers in quince-based beverages. This aligned with their goal to reduce lemon imports and promote the use of locally grown quince.

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To fully understand OmiOpi's vision and values, I delved into their background, exploring childhood memories tied to quince. This deep dive helped me capture the emotions and imagery essential to their brand. With these insights, I embarked on a creative journey to develop concepts and ideas.

A key step in the process was naming the brand. "Quince" emerged, and I designed a logo that embodied OmiOpi's core values of tradition, love, and elegance.

I envisioned a metaphorical garden in which one could wander among the letters and pluck the fruits of quince.

From this concept, I created distinct label drafts that reflected OmiOpi's values and aspirations.

The chosen label design featured a sophisticated combination of black and carefully selected hues, evoking elegance and premium quality. To ensure clarity, I established a hierarchy of information on the label.

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This design was easily adaptable, accommodating new flavors and bottle sizes as OmiOpi expanded its product lineup to reach different target groups.

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Quince drinks!

Quince Ice cream!

The Quince Effect

With five delicious drinks and labels in 2023, our collaboration opened new doors for OmiOpi, leading to partnerships with influencers and producers. In 2023, OmiOpi received funding from the Swedish Agency for Agriculture.

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Our awesome designer has really managed to capture the start of quince. Do you see that the word Quince illustrates a garden? There we walk around the letters and pick the fruits.

Alexander Neumann, CEO OmiOpi, 2021.

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Ready to quench your thirst for brand success?